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>SRAM Completes Drivetrain Offerings With Purchase Of Truvativ
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>SEPTEMBER 24, 2004 -- CHICAGO, IL (BRAIN)--By mid-October, SRAM Corporation will own Truvativ. The purchase, announced late yesterday, will add to SRAM's stable cranksets, bottom brackets, stems, handlebars and other components.
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>"Truvativ is a great company with a remarkable track record of growth and innovation. SRAM is excited to bring the Truvativ Team and products into our organization," said Stan Day, SRAM's president. "Cranksets and bottom brackets complete SRAM's drivetrain product line."
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>Micki Kozuschek, Truvativ's president, said his company was at a crossroads "to either make a complete drivetrain ourselves or team up with SRAM."
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>"I am excited that we now have a complete drivetrain and all the necessary human and financial resources to make it the best in the industry. Great products will be coming your way," Kozuschek said.
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>Truvativ headquarters will remain in San Luis Obispo, California. Kozuschek will lead Truvativ as general manager, responsible for product development, sales and marketing. Truvativ's factory in Taichung, Taiwan, led by Gary Peng, will continue manufacture cranksets. There will be no transaction-related layoffs, according to SRAM.
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>Truvativ order processing and customer service will not be altered for this model year, but will be linked to SRAM's operations by next June in time for 2006 model year product release.
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>SRAM bought brake manufacturer Avid earlier this year, and recently integrated its services into SRAM's systems.
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>from Bicycleretailer.com
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